When people think of fashion their first thought is to look to the European nations. France, Spain, Germany. And this is understandable. Europe has always been one of the main fashion hubs of the world for the longest time. Paris, for instance, is often considered the most fashionable city on the planet.

But today we are going to be examining fashion brands that focus on styles from the Middle East. People are quick to overlook the Middle East in regards to fashion. Yet it is home to some extremely trendy locations. Istanbul, Cairo, Lebanon. Dubai was recently declared one of the most fashion forward cities out there.

And the fashion trends of the Middle East aren’t confined to the Middle East either. They have been slowly dominating the global fashion scene for quite some time. Shows like Dubai Bling have been highlighting the luxuriant lifestyles and fashion trends of the Arab Emirates. And many of the biggest fashion shows in Europe and America have started featuring designs inspired by Middle Eastern culture.

You would be surprised at just how many familiar brands call the Middle East home. So today we are ranking the hottest Middle Eastern fashion brands of 2025!

NÓRA

One of the biggest names in the fashion industry right now. This Dubai based brand is one of the most progressive and fashion forward companies out there. Focusing on creating sleek, stylish looks that capture the cultural stylings of Dubai while adding their own unique twist on Dubai fashion.

NÓRA is a female founded company that has its principles firmly in empowering women through fashion. Be that in the workplace or socially. The company is very outspoken about their desire to see women embrace their femininity in numerous different ways. Fashion has always been one of the primary tools of female empowerment throughout history. And NÓRA is keeping that tradition alive. They are also one of the more sustainable fashion brands out there. They ensure that they only partner with ethical manufacturers.

MISSABAYA

MISSABAYA is one of the hottest up-and-coming brands in the UK right now. Their primary focus is on the popular abaya, a modesty focused garment that functions in a similar style to a robe. The Abaya finds its roots in Islamic culture. A garment designed to highlight the wearer’s faith and modesty.

MISSABAYA is focused on creating a more stylish and fashionable range of abayas for the modern woman. The UK has seen a huge rise in immigration from Islamic nations over the last few decades. Yet the nation hasn’t caught up in regards to providing high quality fashion from Islamic cultures. MISSABAYA is breaking down that barrier and cultivating a strong name for themselves in the UK fashion sector.

Their philosophy focuses on the idea that modesty need not be boring. And this is reflected in their product range. You’ll find a huge selection of elegant abayas in a range of styles and colours. From abayas suited to work environments to those designed for formal occasions. They have something for everyone. They also produce some fantastic khimars and slip dresses too.

Their products have made their way into a few popular UK retailers. But their website is the best place to go in our opinion. Not only do they offer free shipping but they sell Abayas here at a discount for students or NHS workers. Making them one of the best choices for international students looking to study in the UK.

Qasimi

So far we have focused heavily on female fashion. Now we are turning our attention towards a brand that prides itself on gender inclusivity. Qasimi was founded in London back in 2015 and has been a staple of the global fashion scene ever since.

Qasimi’s philosophy is one of melding different fashion cultures together to create something truly expressive. They focus on streetwear that is form fitting, stylish, and affordable too. They have an absolutely huge collection on offer. And every item is of the highest quality. If your style is something more subdued, perhaps lots of blacks and simple designs, they have something for you. Or if you’re someone that likes to show off with vibrant colours and bold patterns then you will also find something to your liking.

While their primary focus is on trendy streetwear they haven’t been against dipping their toes into the world of high fashion either. They have been featured in a number of high profile fashion shows in recent years. Most recently during London fashion week we saw Qasimi take to the runways. Showing off their more experimental fashion designs that build upon Middle Eastern culture in new and exciting ways. They are definitely a brand to keep an eye on in the coming years.